WASHINGTON (Jan. 27, 2025) – HSMAI Washington DC Chapter today invited Washington metropolitan area hospitality professionals to register for its 2025 Sales Academy, to be held Feb. 6 at the Hyatt Regency Dulles, Herndon, Virginia.

Participants will receive updated DMV market data (DC-Maryland-Virginia) and learn best practices for hotel sales, including how to use data to supercharge their sales pipelines. Experts from Cendyn, a global integrated hotel technology and services company, will demonstrate how to identify the best sales prospects using the company’s database of actualized events.

The Sales Academy will feature Knowland by Cendyn presentations by Natalie Rausch, director, training & engagement, and Jessica Carey, vice president, customer operations. Juli Jones, senior vice president, HSMAI, will present a bonus session on HSMAI’s Certified Hotel Sales Leader certification program, designed to elevate expertise and leadership in hotel sales.

“With prospects in hand, Sales Academy participants will learn how to use prior booking details to develop an outreach program that stands out among their competitors,” said Ellen Wilson, HSMAI Washington DC managing director. “Participants should bring their fully charged laptop computers and be ready to participate.”

The HSMAI Washington DC Sales Academy will be held Feb. 6 from 8 to 11 a.m. at the Hyatt Regency Dulles, 2300 Dulles Corner Blvd., Herndon, Virginia. The cost is $50 for members and $65 for nonmembers. Parking is free for attendees during the day of the event and $15 for overnight guests. The Washington Metro’s Silver Line serves Innovation Metro Station, one-half mile east of the hotel – a 15-minute walk.

About HSMAI Washington DC

HSMAI Washington DC  is a chapter of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 5,000 members worldwide, with 40 chapters in the Americas Region. 

HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs, including the Adrian Awards, HSMAI Commercial Strategy Events, revenue optimization conferences and Sales Leader Forum.